What is the World Tea Festival?
The "World Tea Festival" has been held every three years since 2001, with the aim of communicating the attractiveness of tea from Shizuoka Prefecture to the rest of the world, mainly by the prefectural government and organizations related to the tea industry and tea culture in the prefecture. Since the 5th festival (2013), the event has been held every three years.
Since the 5th festival (2013), the "Spring Festival" has been held during the new tea season, and the "Autumn Festival" is held in October and November. This year will be the 8th World Tea Festival.
Theme of the 8th World Tea Festival
The theme of this year's festival is "O-CHA for Cheerful Smiles!
This year will be the first year since the spread of the new coronavirus infection caused a major change in the lifestyle and demand trends of people in Japan and abroad. While incorporating the web, a face-to-face program will be developed to bring people together and bring smiles to their faces.
During the event, a large-scale exhibition and sales event specializing in tea will be held at the Shizuoka Convention & Arts Center, where not only buyers visiting for business negotiations, but also the general public can enjoy meeting with producers, tasting, and purchasing tea products. There are many other plans for all visitors to enjoy and feel the full appeal of tea.
In 2019, the 7th edition of the event, the largest ever, will be held with 156,000 participants from 27 countries and regions. The 7th World Tea Festival (2019) attracted a record number of 56,000 participants from 27 countries and regions. We hope you will visit this year's "Autumn Festival"!
＜For more information on the Autumn Festival, click here.
◆World Tea Festival HP:
https://www.ocha-festival.jp/
Date: Thursday, October 20, 2022 - Sunday, October 23, 2022
◆Location: Shizuoka Convention & Arts Center "Granship
Some of the scheduled activities
A large-scale exhibition and sales event specializing in tea products, "World O-CHA Market". Not only buyers but also the general public will be able to enter and buy tea products.
Not only buyers, but also the general public can enter and purchase from a single bag! For those who missed the opportunity to buy on the day of the event, the "Online Business Meeting and
Online business meeting and online catalog will be available for those who missed the on-site purchase on the day of the event.
The final judging of the "Japanese Tea AWARD", "judging of tea entries by the general public", will be held at the venue.
The final judging of the "Japanese Tea AWARD" will be held at the venue.
The "Japanese Tea AWARD" is an annual contest held by the Japan Association of Tea Instructors to select the best tea of the year.
The "Japanese Tea AWARD" is an annual contest held by the Japanese Association of Tea Instructors to determine the best tea of the year.
The "Japanese Tea AWARD" is an annual contest held by the Japanese Association of Tea Instructors to determine the best tea of the year.
The event will be held under the theme of "Tea x Mindfulness" and will offer a space where people can relax by combining "tea" and "yoga".
For more information, please contact: World Tea Festival Executive Committee Secretariat (in the Tea Promotion Division, Agricultural Bureau, Department of Economy, Trade and Industry, Shizuoka Prefecture)
By the way... What was held at the <Spring Festival>?
For five days from May 1 (Sun.) to 15 (Sun.), 2022 For five days from May 1 (Sun.) to 15 (Sun.), 2022, the New Tea Fair was held at Fujinokuni Chanomiyako Museum and other tea-related facilities and events scattered throughout Shizuoka Prefecture and beyond, where visitors could experience the various charms of tea.
The "Smart Phone Stamp Rally," in which visitors could collect stamps by scanning 2D codes placed at "New Tea Fair Partner Shops" and receive prizes.
In addition, five private railways in Shizuoka Prefecture (Izu Hakone Railway, Gakunan Railway, Shizuoka Railway, Oigawa Railway, and Tenryu Hamanako Railway) held a special tea-related event called "O-CHA Journey @ Railway Lines" (where you can drink a craft beer made from tea on the train! (You can drink tea craft beer on the train! Tea picking experience along the train line, etc.). ) The "World Tea Festival" has been expanding with each passing year, as evidenced by the limited sale of original framed postage stamps commemorating the "O-CHA Journey@along the train line".
The "Spring Festival" has ended this year, but why don't you consider participating next year?
